Branding & eCommerce
Diip CBD - Thailand
The challenge was to create a brand identity that can stand out from a market dominated by "Weed-focused" products, referring to brands using oversaturated colors and marihuana in the forefront. Other brands are chasing the "medical-scientific" approach.
Our approach to DiiP products goes beyond what a CBD brand is. The aim is to make a statement in the market. becoming a lifestyle brand rather than a medical supplement. we want the audience to belong to the brand.
We must talk about what really matters. Feeling good.
"If I feel good, I look good."
An honest message coming thru our look&feel and product portfolio.
Delivery:
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Brand Identity
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Brand Design System
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Social Media Strategy
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eCommerce Design and Development
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Product Packaging & Printing guidelines
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In-store materials