Explore the World Nearby
Agoda #GoLocal - Global Campaign
Background
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With the pandemic and international travel bans, Agoda needed a new strategy. The C-Level demanded a company effort to shift the focus from international travel to local travel. Brand, Product, Partner Services and Consumer Marketing teams sit together to create "GoLocal". The new product curated the best deals near your location and provided an extra 25% OFF for that type of booking.
Our scope was to create an identity for the initiative that will be scaled across all the consumer and partner touchpoints (Web, App, Digital channels,...) and then to help amplify the benefits to the audience.
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Idea
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"Explore the world nearby" was our narrative to shift the focus from international travel to domestic, and the way we inspired people to discover what's nearby. Launched worldwide and localized in over 15 languages.
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